Focus Group has been named Transformation & Growth Partner of the Year at Vodafone’s annual Indirect Partner Awards, one of the most recognised accolades in the UK channel.
The award was presented by Kathryn Platt, Head of Indirect at Vodafone UK, in recognition of the work Focus Group has done to drive real business change for customers across the Vodafone partner network.
The Indirect Partner Awards have run for more than a decade and celebrate the partners who bring Vodafone’s technology to businesses across the UK. The Transformation & Growth category is one of the most closely watched. It is not awarded for presence in the market, but for impact within it. It recognises partners who accelerate digital transformation, unlock commercial growth and hold themselves to a standard that raises the bar for what a technology partnership can achieve.
A win for the whole team
Keane Beaken, Mobile and IoT Director at Focus Group, said: “This is a huge honour, and one that truly belongs to the whole team. It reflects the relationships we’ve built with our customers and the trust they place in us to guide them through genuine business change. Vodafone is a partner we’re proud to stand alongside, and this recognition only strengthens our confidence as we continue to grow together.”
Built on customer relationships
Transformation rarely comes from a single product or a single deal. For many UK businesses, it starts with getting the fundamentals right: reliable mobile connectivity, a clear view of how devices and connected assets support the way people work, and a partner who understands where the business is heading next. Focus Group’s approach is to guide customers through that change, combining Vodafone’s network and technology with the advice, service and support that help it deliver lasting value.
This is not the first time Focus Group has been recognised by Vodafone. The business was named Desk Partner of the Year at the 2022 awards. This latest win reflects how that relationship has evolved, from excellence in a single channel to recognition for wider transformation and growth.
Looking ahead
For Focus Group, the award is a marker of progress rather than a finishing line. As customers look to mobile, IoT and connected technology to modernise how they operate, the business will keep investing in the people, platforms and partnerships that help them do it.
Vodafone remains a key partner in that journey, and Focus Group looks forward to building on this success together. To find out how Focus Group can support your business with mobile and IoT, visit the mobile and IoT pages or call 0330 024 2000.
